A local Hong Kong company with a typical great sales culture may upgrade itself with better technologies and methods, and take the company’s marketing up another level.
What is a sales culture in a typical local business (in Hong Kong)?
A company culture gives you the personality and the DNA. With the personality and DNA, it provides the aggregate sum of the company’s values, norms, expectations, and history.
A typical sales culture is the system that can be used by your Hong Kong business to connect people and resources to create sustained value. People may be connected differently, and they get motivated differently. Money motivates some people; other staffs are driven by recognition, a sense of purpose, belonging, upward mobility, or available opportunities.
When a HK based company culture includes a sales culture which is influential, it can become a powerful replicable weapon to drive leads and close sales.
An influential sales culture when it is implemented correctly should be able to promote company growth, innovation, creativity, and employee (i.e. saleperson) happiness.
The managers must understand what exactly motivates their sales team. This leads to the end goal i.e. performance.
What are the advantages when integrating sales into a CRM?
Usually with a Hong Kong based in-house team alone, it doesn’t possess all the compulsory knowledge to integrate the internal sales process with an improved CRM (i.e. customer relationship management system) technology. But with the help of a SEO company or integrated marketing agency, it will be possible.
CRM Software such as Salesforce enables you to place all the sales and customer information all in one place. It is a fully customizable CRM system that allows you to manage your sales process easier. The drawback is that it is rather expensive for most local small businesses that are based in Hong Kong.
The below steps are examples of where the CRM comes into play.
Step 1: Create the marketing plan for lead acquisition and lay out all the suitable marketing channels. The channels may include SEO, SEM, social media, programmatic advertising, retargeting advertising, partner sites, local business directories, industry specific blogs, industry specific Q&A sites and forums, etc.
Step 2: Create the materials for ads and content marketing. Roll out all the content that are appropriate for each marketing channel.
Step 3: Track the performance of each channel. In some cases, you may have to monitor the performance of a single campaign within a channel. This lets you better control (of a campaign), and gives you the data insights when creating better performing campaigns in the future.
With a properly executed sales culture which is integrated with a CRM that enables the monitoring of the entire customers sales cycle, it should drive the organizational behaviors and results.